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[QUOTE]Originally posted by Johnny: [QB] It's not strange that the trailer isn't played at every showing. Trekmovie explained the reason. [QUOTE]Enclosed, not attached Sources at Paramount confirm that the Trek trailer was sent out with Quantum of Solace, but that it was ‘enclosed’ and not ‘attached.’ This is an important distinction with regards to trailers. An ‘attached’ trailer is literally on the same reel as the main film, making it almost a given that the theater run the trailer. This is done for trailers from the same studio as the feature film and why the Star Trek teaser trailer was seen at every showing of Cloverfield back in January. However, MGM is the studio behind Quantum of Solace, so the Star Trek trailer (along with many other trailers, including one for Watchmen) are part of the package of trailers ‘enclosed’ with the Bond film. This is also standard practice. Apparently there are so many trailers ‘enclosed’ with the new Bond film, that some theaters are picking and choosing which ones to show[/QUOTE]And it's only been pushed back once, which also made sense since the writers strike seemed to cause a summer blockbuster vacuum (although it hasn't worked out quite like that). [/QB][/QUOTE]
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