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Enterprise and the ratings
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[QUOTE]Originally posted by Sol System: [QB] Enterprise is ratings-proof, because it has a built-in audience, does well demographically, and sells widgets and doodads. It's also going to attract media attention to a much greater degree than anything else the network could put on, because Star Trek is enough of a cultural phenomenon even today to warrant the coverage from things like Entertainment Weekly or what have you. It isn't, incidently, consistently at the bottom of the heap. (Though, of course, being on UPN, and thus having a smaller market penetration, it is close to it.) From time to time, the Sci-Fi Channel news service will put up ratings for a number of different SF/F shows, (even ones vaguely related, and there isn't much consistency [some weeks Alias is on it, some weeks it isn't, etc.]). I was trying to keep track for awhile. Anyway, of the little networks, which constitute UPN and Warner Bros., mostly (Fox is too big, I think, though their SF/F shows haven't really been outperforming the competition. And Pax isn't even worthy of my attention.), the highest rated program (which almost never gets above a 4.0) tends to rotate between Buffy, Enterprise, and Smallville. Of course, my record stops just before the end of the first season, so I couldn't tell you how Enterprise is performing this year. But, as I said, in this case, the raw numbers aren't what's really important to the networks. Consider how much of a cultural phenomenon something like the Sopranos is, despite the fact that even the worst post-Friends show that no one ever talked about had more viewers. In my next post, Firefly! [/QB][/QUOTE]
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