posted
I saw another mention of this campaign earlier today. An interesting idea, certainly -- and probably expensive. It sounds a bit corny, but I think that it does its job quite well -- attracting attention. Assuming it's aired in a few halfway-decent time slots.
BTW, in checking the movie out, I noticed that the movie was hosted on a mac.com website. Meaning that what's being hailed as the first fan-produced television commercial (I'm not sure about the validity of that claim, though) was probably made with either iMovie or Final Cut Pro.
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